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Which of the Following Statements Is True of Consumer Satisfaction

Question 68

Multiple Choice

Which of the following statements is true of consumer satisfaction?


A) It is a relatively enduring consumer trait.
B) It results from an unfavorable appraisal of a consumption outcome.
C) It is a postconsumption phenomenon as it is a reaction to an outcome.
D) It is a strong emotion that creates relatively strong behavioral reactions.
E) It functions as the single existing postconsumption emotion for consumers.

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