Multiple Choice
Elaine had a problem with the computer printer she purchased.When she called the toll-free service support number,she was told that she had to pay to speak to a service representative.It made her so unhappy that she told all of her friends and family about the problem with the printer and the poor service she received,and advised them never to buy that brand.According to the information given in this case,which of the following postconsumption behaviors best describes Elaine's behavior?
A) Loyalty
B) Switching
C) Avoidance
D) Disconfirmation
E) Negative word-of-mouth
Correct Answer:
Verified
Correct Answer:
Verified
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