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    Exam 15: Consumer Relationships
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    When Negative WOM Spreads on a Relatively Large Scale,it Can
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When Negative WOM Spreads on a Relatively Large Scale,it Can

Question 46

Question 46

Multiple Choice

When negative WOM spreads on a relatively large scale,it can result in _____.


A) negative public publicity
B) product recalls
C) negative attribution
D) negative disconfirmation
E) confirmation

Correct Answer:

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