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  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 6: Consumer Behavior
  5. Question
    Cognitive Dissonance Is Likely to Increase When the Purchase Decision
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Cognitive Dissonance Is Likely to Increase When the Purchase Decision

Question 10

Question 10

True/False

Cognitive dissonance is likely to increase when the purchase decision has a major effect on the buyer.

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