Match Each Definition to the Corresponding Term

Multiple Choice

Match each definition to the corresponding term.
-A(n) _____ is an imbalance between a consumer's actual and desired states.

A) evoked set
B) consumer behavior
C) culture
D) reference group
E) Asch phenomenon
F) opinion leader
G) need
H) motive
I) perception
J) attitude
K) learning
L) subliminal perception
M) high-involvement purchase decision
N) closure
O) cognitive dissonance
P) routinized response behavior
Q) shaping
R) perceptual screens
S) evaluative criteria
T) self-concept