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  3. Study Set
    Contemporary Marketing Study Set 1
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    As Per the Studies Conducted by Roper,the Segment of Customers
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As Per the Studies Conducted by Roper,the Segment of Customers

Question 23

Question 23

Multiple Choice

As per the studies conducted by Roper,the segment of customers who value professional and material goals more than other groups is called:


A) strivers.
B) devouts.
C) altruists.
D) fun seekers.

Correct Answer:

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