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  3. Study Set
    Contemporary Marketing Study Set 1
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Oscar Mayer,a Marketer of a Variety of Meat Products Introduced
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Oscar Mayer,a Marketer of a Variety of Meat Products Introduced

Question 26

Question 26

Multiple Choice

Oscar Mayer,a marketer of a variety of meat products introduced Lunchables,a product specifically aimed at children.This is an example of:


A) undifferentiated marketing.
B) differentiated marketing.
C) mass marketing.
D) micromarketing.

Correct Answer:

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