While Researching on the Idea of Opening His Own Health

Multiple Choice

While researching on the idea of opening his own health club,Tom learned that there are 11 million health club members in the United States,and 90 percent of them are between the ages of 18 and 49.They prefer to exercise with people of their own sex and majority of them are urban dwellers.During the process of market segmentation,this information is most likely to be used by Tom for:

A) observational analysis.
B) marketing research.
C) forecasting total market potential.
D) developing a market segment profile.