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    Contemporary Marketing Study Set 2
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    Exam 11: Relationship Marketing and Customer Relationship Management Crm
  5. Question
    A Strategic Alliance Formed Between Firms at Adjacent Stages in a Supply
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A Strategic Alliance Formed Between Firms at Adjacent Stages in a Supply

Question 85

Question 85

True/False

A strategic alliance formed between firms at adjacent stages in a supply chain is considered a vertical alliance.

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