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    Contemporary Marketing Study Set 2
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    Exam 11: Relationship Marketing and Customer Relationship Management Crm
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    A Marketing Program That Enables Satisfied Customers to Spread the Word
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A Marketing Program That Enables Satisfied Customers to Spread the Word

Question 207

Question 207

Multiple Choice

A marketing program that enables satisfied customers to spread the word about products to other consumers is called _____ marketing.


A) grassroots
B) viral
C) frequency
D) affinity

Correct Answer:

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