Multiple Choice
Which of the following is true of a vertical strategic alliance created by firms in B2B markets?
A) It is created among the firms at the same level of the supply chain.
B) It can only be formed between companies that serve different industry.
C) It is formed when firms that are at adjacent states in the supply chain.
D) It cannot be formed between two firms if their annual revenues are significantly different.
Correct Answer:
Verified
Correct Answer:
Verified
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