A Matchup Is Defined as The

Multiple Choice

A matchup is defined as the:

A) joining of two businesses to form an unlikely marriage of equals.
B) sharing or transfer of the competitively important resources and capabilities that enable the performance of these activities and underlie each business's quest for competitive advantage.
C) combination of key resource factors that are aligned with industry standards.
D) Refocusing of the business to take advantage of matching the current market opportunities.
E) All of these.