Beth Sahadi Usually Buys Sassoon Shampoo Because She Likes Its

Multiple Choice

Beth Sahadi usually buys Sassoon shampoo because she likes its smell. But this morning her local drugstore was out of Sassoon, so she decided to buy another highly advertised brand that was on sale because she really needed to wash her hair that night. For Beth, Sassoon has probably achieved brand:

A) preference.
B) insistence.
C) nonrecognition.
D) rejection.
E) extinction.