Multiple Choice
Which of the following is NOT part of a product-market definition?
A) information about consumer needs
B) information about the final customer (or user) of the product
C) information about which specific retailers will sell the product
D) a description of the type of product
E) All of these should be included in a product-market definition.
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Ideally, product-markets should be described in terms
Q3: Positioning analysis<br>A) helps managers understand the actual
Q4: Segmenting a broad product-market usually requires using
Q5: Saying that a "good" product-market segment should
Q6: The seven-step approach to market segmentation does
Q7: Which of the following is the BEST
Q8: One of the difficult things about segmenting
Q9: The main difference between a "product-market" and
Q10: A digital camera, a computer video-cam, and
Q11: In the example for the seven-step approach