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    Contemporary Marketing Study Set 2
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    Exam 18: Pricing Concepts
  5. Question
    Short-Run or Long-Run Pricing Objectives of Achieving a Specified Return
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Short-Run or Long-Run Pricing Objectives of Achieving a Specified Return

Question 142

Question 142

Multiple Choice

Short-run or long-run pricing objectives of achieving a specified return on either sales or investment are known as _____ objectives.


A) prestige
B) volume
C) target-return
D) market-share

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