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    Contemporary Marketing Study Set 2
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    Exam 18: Pricing Concepts
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    According to the PIMS Research,firms with Market Shares Above 40
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According to the PIMS Research,firms with Market Shares Above 40

Question 193

Question 193

Multiple Choice

According to the PIMS research,firms with market shares above 40% show an average _____ return on investment.


A) 55%
B) 32%
C) 14%
D) 60%

Correct Answer:

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