The Nine-Cell Industry Attractiveness Competitive Strength Matrix

Multiple Choice

The nine-cell industry attractiveness competitive strength matrix

A) is useful for helping decide which businesses should have high, average, and low priorities in deploying corporate resources.
B) indicates which businesses are cash hogs and which are cash cows.
C) pinpoints what strategies are most appropriate for businesses positioned in the three top cells of the matrix, but is less clear about the best strategies for businesses positioned in the bottom six cells.
D) identifies which sister businesses have the greatest strategic fit.
E) identifies which sister businesses have the highest level of resource fit.