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    Exam 7: International Strategy: Creating Value in Global Markets
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    There Are Risks Associated with the Bottom of the Pyramid
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There Are Risks Associated with the Bottom of the Pyramid

Question 126

Question 126

True/False

There are risks associated with the Bottom of the Pyramid strategy. One of them is that the new low-cost products that are developed may cannibalize the sales of the core products of the company using the strategy.

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