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    Exam 7: International Strategy: Creating Value in Global Markets
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    In International Markets, a Disadvantage of Licensing Is That the Firm
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In International Markets, a Disadvantage of Licensing Is That the Firm

Question 122

Question 122

True/False

In international markets, a disadvantage of licensing is that the firm granting a license incurs little risk, since it does not have to invest any significant resources into the country itself.

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