Multiple Choice
Which of the following is NOT a reason why advertising researchers are using eye tracking technology for measuring advertising effectiveness?
A) Increased emphasis on accountability
B) Technological improvements in the methodology
C) Eye tracking is a new way to measure ad effectiveness in the 21st century
D) Improvements to existing media forms
Correct Answer:
Verified
Correct Answer:
Verified
Q55: Which of the following is NOT a
Q56: One example of a(n)_ is the number
Q57: In _,people are brought to a particular
Q58: Which of the following is the most
Q59: What should ad testing focus on?<br>A) Creative
Q60: A methodology in which viewers are asked
Q62: Which of the following is NOT a
Q63: Advertising testing that studies dilation or constriction
Q64: When two or more ads are used
Q65: Samsung,maker of the Galaxy Note,is interested in