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    Advertising and Promotion
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    Exam 9: Measuring the Effectiveness of the Promotional Message
  5. Question
    One Example of A(n)________ Is the Number of Coupons Returned
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One Example of A(n)________ Is the Number of Coupons Returned

Question 56

Question 56

Multiple Choice

One example of a(n) ________ is the number of coupons returned or phone calls generated from the print ad.


A) portfolio test
B) recognition test
C) inquiry test
D) Flesch test

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