Multiple Choice
One method of testing how consumers relate to an ad and process the information it contains is to measure ___,the degree of brain activation that occurs when they look at the ad.
A) electrodermal response
B) cerebral response
C) beta activity
D) alpha activity
Correct Answer:
Verified
Correct Answer:
Verified
Q28: Many approaches toward effectiveness tend to measure
Q29: Which one of the following statements about
Q30: _ studies are used to measure the
Q31: Sometimes,participants rate an ad as good on
Q32: In the chapter opening vignette,what technology for
Q34: _ measures electrical frequencies in the brain
Q35: The day-after recall test would be the
Q36: Pretesting of finished ads can consist of
Q37: Which testing method should Starbucks employ to
Q38: Which of the following is used in