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    Advertising and Promotion
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    Exam 9: Measuring the Effectiveness of the Promotional Message
  5. Question
    _____ Measures Electrical Frequencies in the Brain as the Individual
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_____ Measures Electrical Frequencies in the Brain as the Individual

Question 34

Question 34

Multiple Choice

_____ measures electrical frequencies in the brain as the individual being tested responds to ads he or she is viewing.


A) Electrodermal
B) Pupillometric
C) Electroencephalographic
D) Cerebral response

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