Multiple Choice
Which of the following statements about the dramatization execution technique is NOT true?
A) The dramatization execution technique is particularly well suited to television.
B) The dramatization execution technique often relies on the problem/solution approach.
C) The dramatization execution technique is similar to a slice-of-life execution but uses more excitement and suspense.
D) The goal of the dramatization execution technique is to use testimonials to get the audience involved in the advertising story.
Correct Answer:

Verified
Correct Answer:
Verified
Q51: The audio portion of a commercial is
Q52: An ad campaign to convince people to
Q53: During which stage of the commercial production
Q54: According to the FCB model,the _ strategy
Q55: A special type of two-sided message is
Q57: In a television ad,actress and noted animal
Q58: Many advertising experts consider that the most
Q59: Straight-sell message executions are commonly used with
Q60: An ad for the Dodge Caravan shows
Q61: The function of a headline in a