Multiple Choice
The function of a headline in a print ad is to do all of the following EXCEPT:
A) attract readers' attention
B) lead readers to click on the link to the brand's website
C) perform a segmentation function by attracting the attention and interest of consumers who are the best prospects for a product or service
D) put forth the main theme, appeal, or proposition of the ad in a few words
Correct Answer:
Verified
Correct Answer:
Verified
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