Multiple Choice
Common types of ______ headlines include those offering a specific benefit and making a promise.
A) direct
B) indirect
C) straight-sell
D) rational
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q35: An advertising execution technique that relies on
Q36: An ad for Lipton tea states that
Q37: Which of the following is an example
Q38: Some marketers have moved to using _
Q39: The manufacturer of Smuckers jams and jellies
Q41: According to the FCB planning model,a package
Q42: Which of the following is an advertising
Q43: The opening vignette talks about the latest
Q44: A strong example of imagery execution style
Q45: Which of the following criteria is advertisers