Multiple Choice
_______ headlines may be risky if the headline is not strong enough to get the reader to read the body copy.
A) Direct
B) Indirect
C) Straight-sell
D) Rational
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q72: Which of the following statements about the
Q73: Standard poster format,portrait orientation,landscape orientation,vertical or horizontal
Q74: According to the FCB planning model,for which
Q75: _ is considered the heart of a
Q76: "You always have time for Tim Hortons"
Q77: Timberland Co.sells all-weather gear.For its advertising,it has
Q78: A widely used advertising execution style for
Q79: _ is the words in the leading
Q80: Skier Tommy Moe appears in ads for
Q81: _ are catchy songs about a product