An Advertising Creative Specialist Wants to Learn as Much as Possible

Multiple Choice

An advertising creative specialist wants to learn as much as possible about the market for a calcium-enhanced sports drink that can be used to develop the creative strategy.Which of the following should he NOT do first?

A) Talk to coaches and trainers to get their reactions to the new product.
B) Talk to nutritionists about the actual nutritional value of the added calcium.
C) Get a group of athletes to sample the drink and give their opinions about its taste and consistency.
D) Brainstorm some ideas with colleagues to develop potential slogans.