Multiple Choice
Fear appeal ads promoting _____ would stress negative physical consequences or outcomes while appeals for _____ would stress the threat of social disapproval or rejection.
A) anti-smoking; seat belts
B) seat belts; deodorant
C) deodorant soap; mouthwash
D) safe driving; life insurance
Correct Answer:
Verified
Correct Answer:
Verified
Q43: The _ determine(s)what the advertising message will
Q44: Information from a credible source influences beliefs,opinions,attitudes,and/or
Q45: An ad campaign to convince people to
Q46: Which of the following does NOT make
Q47: From the perspective of a brand manager,a
Q49: To be appropriate and effective,a creative idea
Q50: Some marketers avoid the use of humour
Q51: The creative director of an agency has
Q52: On a global level,the _ is widely
Q53: An advertising creative specialist wants to learn