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    Advertising and Promotion
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    Exam 7: Creative Strategy Decisions
  5. Question
    Which of the Following Does NOT Make a Good Advertising
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Which of the Following Does NOT Make a Good Advertising

Question 46

Question 46

Multiple Choice

Which of the following does NOT make a good advertising slogan?


A) Includes the key benefit of the brand
B) Evokes positive feelings
C) Is complex and mystifying
D) Is distinct from the competition

Correct Answer:

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