Which of the Following Statements Is NOT a Reason for Why

Multiple Choice

Which of the following statements is NOT a reason for why marketers may use emotional appeals?

A) The favourable feeling created by the appeal may transfer to the brand.
B) Emotional appeals can create favourable mood states, which make consumers more receptive to an advertising message.
C) Research has proven that emotional messages should be based on factual data.
D) Emotional appeals can create feelings or images that are activated when consumers use the brand.