Which of the Following Statements Describes a Good Reason for Using

Multiple Choice

Which of the following statements describes a good reason for using celebrities in ads and having them endorse a company's product or service?

A) Celebrities cannot draw attention to advertising messages in a very cluttered media environment.
B) The respect, popularity, or admiration a celebrity enjoys may carry over to the product she or he endorses.
C) Celebrities may be unable to enhance the target audience's perceptions of the products' image or performance.
D) Consumers may focus attention on the celebrity and not attend to the product and advertising message.