Multiple Choice
According to the chapter's opening vignette,Tassimo's ads were deemed ineffective because:
A) the components of the promotional strategy were not integrated.
B) they failed to identify the unique characteristics of the barcode.
C) the key message was so different than that of its competitors.
D) consumers don't like to use single-serve coffee makers in the home.
Correct Answer:
Verified
Correct Answer:
Verified
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