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    Advertising and Promotion
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    Exam 6: Brand Positioning Strategy Decisions
  5. Question
    ________ Motives Are Based on the Product Providing a Positive
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________ Motives Are Based on the Product Providing a Positive

Question 6

Question 6

Multiple Choice

________ motives are based on the product providing a positive experience via one of the five senses.


A) Incomplete satisfaction
B) Sensory gratification
C) Social approval
D) Normal depletion

Correct Answer:

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