What Is the Distinction Between the Brand's Positioning Strategy and Its

Multiple Choice

What is the distinction between the brand's positioning strategy and its actual brand image?

A) Brand image is determined by actual sales figures.
B) Actual brand image is the target audience's overall assessment of the brand versus what brand management had intended them to feel and think about the brand.
C) A well-conceived brand positioning strategy will guarantee a strong brand image in the hearts and minds of consumers.
D) Competitive activity will impact on brand positioning strategy but not actual brand image.