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    Exam 6: Brand Positioning Strategy Decisions
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    Consumers Looking for a Shampoo to Help with Their Dandruff
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Consumers Looking for a Shampoo to Help with Their Dandruff

Question 43

Question 43

Multiple Choice

Consumers looking for a shampoo to help with their dandruff problems are exhibiting:


A) sensory gratification motives
B) social approval motives
C) normal depletion motives
D) problem removal motives

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