Multiple Choice
Wal-Mart has been very effective in positioning itself as a store that offers quality products at a very good price.Their strategy reflects positioning based on:
A) demographic segmentation
B) psychographic segmentation
C) brand name
D) product category
Correct Answer:
Verified
Correct Answer:
Verified
Q15: Which of the following is NOT a
Q16: The market position diagram is also called
Q17: Multiattribute models are used to guage consumer
Q18: Beliefs concerning specific attributes or benefits that
Q19: Which of the following is NOT an
Q21: All of the following are informational motives
Q22: Which of the following illustrates how the
Q23: Apple Computers positioned itself as user friendly
Q24: Each of the following scenarios is an
Q25: The key factor in communicating information about