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Each of the Following Scenarios Is an Example of Repositioning

Question 24

Multiple Choice

Each of the following scenarios is an example of repositioning EXCEPT:


A) Tetley tea began associating its flavours to different moods a consumer might have prior to consumption.
B) Molson re-introduced its Canadian Light brand as Canadian 67, to focus on the caloric content of the beer.
C) Subaru Outback reversed sales declines by suggesting that consumers deserved to be outdoors more.
D) Mercedes-Benz capitalizes on precision German engineering.

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