Multiple Choice
Each of the following scenarios is an example of repositioning EXCEPT:
A) Tetley tea began associating its flavours to different moods a consumer might have prior to consumption.
B) Molson re-introduced its Canadian Light brand as Canadian 67, to focus on the caloric content of the beer.
C) Subaru Outback reversed sales declines by suggesting that consumers deserved to be outdoors more.
D) Mercedes-Benz capitalizes on precision German engineering.
Correct Answer:

Verified
Correct Answer:
Verified
Q19: Which of the following is NOT an
Q20: Wal-Mart has been very effective in positioning
Q21: All of the following are informational motives
Q22: Which of the following illustrates how the
Q23: Apple Computers positioned itself as user friendly
Q25: The key factor in communicating information about
Q26: The chapter's opening vignette reveals that Tassimo's
Q27: The first step in the development of
Q28: _ motives are active for consumers in
Q29: Comparative advertising based on specific product attributes