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    Exam 6: Brand Positioning Strategy Decisions
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    Consumers Who Visit Websites to Gather Information While Searching for a Replacement
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Consumers Who Visit Websites to Gather Information While Searching for a Replacement

Question 44

Question 44

Multiple Choice

Consumers who visit websites to gather information while searching for a replacement computer might be considered to be:


A) brand switchers.
B) inquisitive.
C) loyal customers.
D) non-category users.

Correct Answer:

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