Multiple Choice
For which of the following would an advertiser be most likely to use a sales-oriented objective?
A) A direct response ad for a back massager
B) A commercial for a new type of electric-powered automobile
C) An anti-drug public service announcement
D) A commercial comparing Fido and Telus
Correct Answer:

Verified
Correct Answer:
Verified
Q52: For which of the following advertising communication
Q53: McDonald's has developed a campaign to highlight
Q54: Which of the following behavioural objectives is
Q55: To many marketing managers,the basic reason a
Q56: Before setting objectives for advertising and promotion,an
Q57: Brand recall is often referred to as:<br>A)
Q59: Which of the following is NOT an
Q60: Before beginning its new advertising campaign,TD Canada
Q61: According to the information processing model,which type
Q62: Ace Computer has an objective of increasing