Multiple Choice
McDonald's has developed a campaign to highlight their healthier menu items,such as the 290-calorie Egg McMuffin.In order to determine whether the target audience accepts that McDonald's does offer healthy food choices,according to the information processing model,which type of research/test should McDonald's employ?
A) Message recall tests
B) Listener, reader, viewer recognition tests
C) Measurement of brand attitudes and purchase intent
D) Changes in inventory levels
Correct Answer:
Verified
Correct Answer:
Verified
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