Each of the Following Statements About an Advertising Message Is

Multiple Choice

Each of the following statements about an advertising message is true EXCEPT:

A) advertising messages can be verbal or nonverbal.
B) advertising messages cannot be primarily visual.
C) advertising messages are generally put into a transmittable form that is appropriate for the channel of communication being used.
D) the effectiveness of an advertising message may be determined by the impression or image it creates rather than the information it contains.