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    Advertising and Promotion
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    Exam 4: Communication Response Models
  5. Question
    Negative Thoughts About a Spokesperson in an Ad Are Called
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Negative Thoughts About a Spokesperson in an Ad Are Called

Question 46

Question 46

Multiple Choice

Negative thoughts about a spokesperson in an ad are called:


A) source derogations
B) counterarguments
C) source blockages
D) message blockages

Correct Answer:

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