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Marketers of _____ Often Must Communicate with Passive and Uninterested

Question 77

Multiple Choice

Marketers of _____ often must communicate with passive and uninterested consumers who may focus more on nonmessage elements such as music,slogans,and jingles than on message content.


A) employment services
B) ketchup, mustard, margarine, and soy sauce
C) personal computers
D) x-ray machines, road building equipment, and walk-in refrigeration units

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