Multiple Choice
According to the elaboration likelihood model (ELM) ,a receiver lacks the ability or motivation to process information under the _____ route to persuasion.
A) central
B) peripheral
C) cognitive
D) affective
Correct Answer:

Verified
Correct Answer:
Verified
Q75: In the opening chapter vignette,which Asian car
Q76: Visits to websites,participation in contests,digital forwarding of
Q77: Marketers of _ often must communicate with
Q78: The experiences,perceptions,attitudes,and values a consumer brings to
Q79: Trial,purchase,adoption,and rejection are all examples of the
Q81: The basic function of the elements of
Q82: Bob Smythe sells women's clothes and is
Q83: John is watching television and sees a
Q84: The elaboration likelihood model (ELM)states that there
Q85: Attention,awareness,and knowledge are all examples of the