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    Exam 4: Communication Response Models
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    _____ Are Thoughts That Occur to a Consumer When Reading,viewing,and/or
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_____ Are Thoughts That Occur to a Consumer When Reading,viewing,and/or

Question 62

Question 62

Multiple Choice

_____ are thoughts that occur to a consumer when reading,viewing,and/or hearing a communication.


A) Cognitive responses
B) Affective responses
C) Elaborations
D) Conative impressions

Correct Answer:

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