Multiple Choice
John is watching television and sees a commercial in which LeBron James is endorsing a pair of basketball shoes.John thinks to himself,"Boy,is LeBron ever juvenile and obnoxious.I wouldn't buy anything he promotes." This is an example of a:
A) counterargument
B) support argument
C) source derogation
D) message blockage
Correct Answer:

Verified
Correct Answer:
Verified
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