Multiple Choice
Yonique was a beverage made from yogurt.It was similar in consistency to a milkshake,but made with yogurt instead of milk.Even though its marketers tried to use marketer-induced need recognition,the product failed in large measure because:
A) consumers did not see a need for the product
B) marketers cannot induce need recognition
C) consumers do not engage in novelty-seeking behaviour
D) need recognition does not occur with new products
Correct Answer:

Verified
Correct Answer:
Verified
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