Multiple Choice
On a trip to Halifax,Myra experienced car trouble.She knew she needed to find a good mechanic,so she asked the advice of the people running the motel where she was staying.She also called the local Better Business Bureau for help and looked in the local yellow pages.Finally,she called a friend who used to live in Halifax for his recommendation.Myra was obviously engaged in which stage of the consumer decision making process?
A) Need recognition
B) Information search
C) Alternative evaluation
D) Purchase decision
Correct Answer:
Verified
Correct Answer:
Verified
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Q9: A feeling of post-purchase doubt or psychological
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