Multiple Choice
Research shows that about two-thirds of the new insurance policies Prudential sells will be to current policyholders.This information indicates a ______ segmentation would be appropriate for Prudential to use along with demographic and psychographic segmentation.
A) benefit
B) geographic
C) behaviouristic
D) VALS
Correct Answer:
Verified
Correct Answer:
Verified
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Q9: A feeling of post-purchase doubt or psychological
Q10: One study estimates that the consumer is
Q11: Bell Canada uses _ segmentation to segment
Q12: On a trip to Halifax,Myra experienced car
Q14: _ is a preference for a particular
Q15: _ is the first stage in the
Q16: _ occurs when Betty elects to read
Q17: The headline for the Allstate Flood Insurance
Q18: _ refers to relatively homogeneous divisions in